Social Media Management can be in the form of a social media engager or social media manager. The former mostly replies to comments, tweets, queries, and the likes. At the same time, the latter engages with the fans with commenters or the sharers.

The social media manager is like the next level of an engager. He is responsible for creating and scheduling content. He makes videos if needed by a client. He establishes and plans content, replies to private messages, and also prepares analytics reports. He concentrates mainly on brand awareness.

The next in the level of the hierarchy is the marketer. He aims to publish content that aims to convert. He also makes sales push products and services or events. His main objective is to sell, They handle Facebook and Instagram Ads and reach out to influencers,

Mostly small businesses hire one person who handles all the three tasks of engager, manager, and marketer. But big firms employ different people for these tasks.

As a social media manager, you have to identify your target audience and niche. The target influencers would-be entrepreneurs, small business owners, coaches, and online course creators or businesses like gyms or yoga. The more you know your niche and what to sell, the more comfortable it is to create engaging content for a specific client.

The second requirement is to create your online business presence- Facebook pages, Instagram account, or LinkedIn company profiles.

Last but not least, rate your service by creating different packages so that the client may choose.